Social Media Marketing
The Strategy
Content Strategy:
Developed a detailed content calendar for consistent posting, created high-quality visual content showcasing the hotel’s amenities and local attractions, and encouraged and reposed user-generated content to enhance authenticity.
Profile Optimization:
Enhanced social media profiles with relevant keywords and attractive visuals and employed a targeted hashtag strategy to increase post visibility.
Engagement Tactics:
Shared interactive posts like quizzes and contests and actively responded to follower interactions to build community.
Advertising Campaigns:
Launched targeted ads on platforms like Facebook and Instagram. Used re-targeting to engage users who had visited the hotel’s website.
RESULTS
- Follower Growth: Social media followers grew by 150%.
- Increased Engagement: Engagement rates improved by 200%.
- Wider Reach: Reach expanded by 75% through targeted ads.
- Boosted Bookings: Traffic from social media to the booking page increased by 50%.
- Stronger Brand Presence: Consistent and engaging content improved brand perception.
