Brand Presence : Sensitivity of Business Owners on their Branding and Marketing
Brand Presence, also known as Brand Awareness, refers to the extent to which consumers can recognize or recall a brand by its name. Typically, a brand with high awareness tends to achieve higher sales compared to a brand with low awareness. When presented with choices, consumers are more likely to select a well-known brand over an unfamiliar one because the perception of well-known brands is often more favorable.
Your brand is what people say about you when you're not in the room: Jeff Bezos
It’s challenging to differentiate your businesses from that of others; only a unique and impactful branding could set one apart from other and eventually contribute to a competitive advantage. Branding and marketing are intertwined and cannot be overlooked.Business owners need to understand the aspect of the branding and marketing inorder to make a lasting impression on customers. A solid branding and digital marketing are key foundations for a brand longevity and can set you apart from the competitors.
Benefits of brand presence on a business success
1. Customer Credibility and Trust
Four out of five millennials buy products and services from brands they trust. People are inclined toward the authenticity of a brand as customers tend to believe that brand can keep its promises.Consistent branding across all touchpoints builds credibility and trust, making customers feel confident in their choice of your products or services.
2. Customer Loyalty
A stronger branding of a product or a service creates a safe space for customers turning them into a loyal customer.Loyal customers cannot easily switch between brands and stick with their favorite, resulting in more sales of a brand. Branding emphasizes on leaving a strong impression on customers. Customer loyalty is a natural response from the customer’s side as a response to consistent and positive brand experiences that meet or exceed their expectations.
3. Competitive Advantage
A distinct and memorable brand sets a business apart from competitors. It creates a unique identity that can be leveraged in marketing strategies to outperform competitors.
4. Improved Marketing Effectiveness
Brand presence makes marketing efforts more effective. Globally recognized brands tend to have higher click through rates and engagement in advertising campaigns, leading to better ROI.
