Brand Awareness

In recent times, the brands have become increasingly conscious of their image among the consumers. A small mistake can lead to hurting the sentiments of the consumer which could lead to brand cancellation. Brands are trying to put up a good image in order to create a good...

Brand Presence, also known as Brand Awareness, refers to the extent to which consumers can recognize or recall a brand by its name. Typically, a brand with high awareness tends to achieve higher sales compared to a brand with low awareness. When presented with choices,...